One of the most important issues to address within your marketing plan is new market segmentation. No longer does mass marketing and mass media effectively reach your audience. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity but extends to gender, race, age, life stage, sexuality, special interests, etc. By recognizing and segmenting these different groups, you can tailor your product/service and its message to reflect customers’ uniqueness. Kelly McDonald will share her insights on how to effectively segment new markets and then devise messaging to reach them.
Wednesday, September 9, 2009 7:30 AM
6905 Lake Drive
West Des Moines, IA 50238
“ Look for the NIEC Signs ”
$10.00 per person – RSVP at http://www.meetup.com/New-Iowa-Entrepreneurs-Coalition/
New Iowa Entrepreneurs' Coalition The New-Iowa Group is the home for the New Iowa Entrepreneurs' Coalition which is sponsored in part by American Express OPEN and by E-Myth Benchmark. Please visit our Sponsors' web pages and you can Contact Bob or Susan Clements at 888-959-0621 for more information about E-Myth Benchmark.